• Steve

LAGOM – THE SWEDISH GOLDILOCKS

Updated: May 10

If like me you’ve only just got your head around the Danish lifestyle concept of Hygge, there’s now a new lifestyle trend that’s going big in 2017…Lagom!

2016 was the year of Hygge, a trend from Denmark which translated into English as “cosiness”


It was all about creating interiors to create warmth, happiness and relaxation with family and friends.


Now moving on, in 2017 it’s time for Hygge to step to one side and let Lagom influence our lives and interiors.


Lagom is the Swedish concept of living that means:


Many of my regular readers will know that I love simple, elegant, beautifully detailed interior design and sometimes a “less is more” approach to design is often overlooked.

Lagom sounds right up my street!

The meaning of Lagom, reminds me of the quote from William Morris, the British textile designer, poet and novelist who was influential in the revival of British textile art in the 1800’s.

Have nothing in your house that you do not know to be useful, or believe to be beautiful – William Morris

Lagom is about changing your life in general, it’s about controlling your finances, consciously reducing your impact on the environment but not scrimping yourself of life’s luxuries that you desire.

In some ways, it’s a bit like saying “don’t be too cocky but don’t be shy either…something in the middle”

It’s not about cutting everything back and living a basic life, it’s about having what makes you happy, just enough, but not to be flashy. I love this concept and I hope to take this forward in my interior design. The ‘Scandi’ style has been a strong influence in my design for many years and Lagom will only serve to strengthen this.

Lagom is about reducing stress in your life, creating spaces that are relaxing, calming and natural but not stark or too minimalist. Using natural materials such as wood and stone that have been ethically and eco sourced whilst having a lifestyle which is not wasteful and sustainable, is all Lagom.

The Swedish giant IKEA has embraced Lagom and encourages it’s customer to have more environmentally eco-friendly lifestyles within their homes with their Live Lagom project.

Simple things like switching to LED light bulbs to save energy, not using tumble dryers and airing clothes naturally and even cooking with stainless steel or cast iron cookware as they spread heat faster…is all Lagom.

So there you have it, Lagom is here and I predict about to get big in 2017.


Lagom is about creating an impact with design without being over the top and flashy…perfect!

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